Leadership Donor Events
Developed marketing materials, assisted in program/speech development, and acted as floor manager for the Animal Rescue League of Boston’s leadership events: Whiskers & Wine (annual), Dedham Animal Care & Adoption Center Grand Opening, Fall Educational Forum (annual), and Paws to Celebrate (annual).
Developed and managed concept and collateral for over 200 consumer try-on events in department store and independent store locations, which resulted in a 78% conversion rate of Rockport try-ons into sales.
Max Irons for INC
Managed public relations event at The London Hotel for Macy’s Max Irons for INC campaign, which included one-on-one interviews with local and national magazines, newspapers, and bloggers.
Cape Cod Fundraising Events
Conceptualized and helped execute the Animal Rescue League of Boston’s event presence and promotion for annual Cape Cod community fundraising events, including Paw Palooza ($28K), Arnold’s ($10K), Paws in the Park, and Barks and Bagels. Event promotion included radio and newspaper advertising, press releases, e-blasts, social media, and flyers. Helped develop ARL merchandise and SWAG items including t-shirts, tattoos, stickers, and car magnets.
Managed “added value” Spring and Fashion Week consumer activation events to promote Macy’s INC collections.
bar III Brand Launch Press Event
Managed public relations event at New Museum in NYC to launch Macy’s Impulse brand, bar III.