Created storyboard, wrote copy for, and edited the Animal Rescue League of Boston’s (ARL) publications, which included the Annual Report, and bi-annual magazine Our Four-Footed Friends (mailed to almost 9,000 ARL donors). The writing style was very donor-centric and in ARL’s voice.
Directed content and wrote copy for Animal Rescue League of Boston’s annual impact infographics. Intended recipients include ARL’s current and prospective donors, supporters, and volunteers.
Informational Handouts and Ads
Directed content and wrote copy for informational handouts and print ads about the Animal Rescue League of Boston’s (ARL) mission, programs, and services. Intended recipients include ARL’s current and prospective donors, supporters, and volunteers.
Published Articles & Blog Posts
Researched and wrote pet education articles and blog posts that aligned with the Animal Rescue League of Boston’s (ARL) mission, and vision to keep animals safe and healthy in their homes.
Branding & Messaging Manual
Lead rebranding effort to align with ARL’s new strategic plan, which included an assessment of all marketing materials, tagline and messaging development, redesign/rewrite of marketing collateral, and roll-out of a Branding & Messaging Manual for employee, leadership, volunteer, and freelancer reference.